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Introducing EndGame FrontLine CI , a
component of EndGame’s CCI™ process.
At EndGame we know that reaching the
following target audiences is crucial to the success of your business:
- Customers
- Partners
- Investors
The inputs needed to successfully attract
and retain these targets are numerous and vary depending on the product,
service or technology being offered. However, the end goal of increasing
profits and winning market share can’t be achieved unless these target
audiences are won. At EndGame, we know that critical moments happen on the
front line, every day, when prospects make decisions to choose your
company over your competition.
To bring you greater chances of success
during these eventful moments, EndGame offers FrontLine CI, a key
component of our Continuous Competitive Intelligence (CCI) process.
FrontLine CI is a two-part process that provides what your company needs
to win the important frontline battles for customers, partners and
investors. The first part of the process deals with message creation. This
is where competitive information is turned into Actionable Intelligence,
in the form of Talking Point Alerts™ and other customized communication
vehicles. The second part of the process is a message dissemination system
that gets your critical communications to the right people at the right
times. This can mean an executive on the road needs an alert via a cell
phone or pager. Others might be best targeted through traditional email or
instant messaging.
EndGame is committed to using the most
advanced technology possible to reach your group with vital competitive
intelligence. An example of this is Web Conferencing. EndGame’s
"Brown Bag" series brings together employees from remote
locations to participate in interactive sessions that can be accessed via
a desktop computer or laptop. Critical CI is imparted to frontline
communicators while valuable feedback is obtained by EndGame analysts.
Because the session is delivered "live," questions can be
immediately addressed so the information becomes part of the attendees’
knowledge base. As an added bonus, the session can be recorded and played
back at any time by those who missed the event or want to revisit the
topic.
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