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EndGame Advantage now offers even more services to assure success on the
Front Line. Our new Customer Intelligence program helps companies close high value strategic sales. EndGame Customer Intelligence provides Frontline representatives with critical account information that has been put through an analytical framework. The result is an extensive array of customized tools that assist in creating compelling value propositions for targeted prospects. In addition, a profile and Targeted Value Proposition (TVP) is created for each account, which includes key pieces of customer intelligence and sales strategies.
EndGame’s Customer Intelligence services include the following:
1. Customer Intelligence Toolkit
EndGame engages in an exploration exercise with sales and marketing personnel to assess Key Intelligence Topics (KIT). KITs are used to develop a set of strategic intelligence that arms sales teams with the data points needed to close strategic deals. This criteria is also used to create Value Proposition worksheets, Questionnaires, and other analytical tools.
2. Targeted Value Propositions
Experienced EndGame researchers and analysts conduct in-depth investigations into identified prospects. This information is then analyzed by EndGame professionals and put through an analytical framework using the customized Customer Intelligence Toolkit. The result is a short Customer Profile that presents a solid “attack strategy” providing the most relevant value proposition and contacts.
3. Customer Intelligence Summary Report
Most Customer Intelligence projects and retainers include a summary report that identifies common traits across strategic prospects. The report proposes new vertical markets in which the product or service will have a high probability of success as well as additional KITs unique to those vertical markets.
Customer Intelligence allows you to present frontline account representatives with the most compelling value proposition for a particular product or service. These value propositions can vary widely, depending on the company, specific department or team that might be making the buying decision. Targeted competitive intelligence is designed to unearth the critical information necessary for closing strategic sales, while greatly shortening the sales cycle.
Contact us at EndGame Advantage for more information about how we can help your sales team make the most of its initial sales contacts.
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