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At EndGame Advantage, we turn competitive
information - gathered and analyzed from a variety of sources - into
actionable intelligence that helps you increase sales and develop better
strategic partnerships. We help you win these daily, front line battles
through a new concept called Continuous Competitive Intelligence (CCI).
CCI is a comprehensive intelligence gathering and dissemination process
that tracks competitive activity in your markets on a real-time basis, and then empowers different members of your organization with
consistent messaging to the outside world.
Turn Competitive Intelligence into
Competitive Advantage
EndGame's CCI adds true value to the
customer and partner acquisition cycle - by providing an ongoing process
that tracks and delivers critical intelligence to the right people, at the
right time. So it's there when they need it most - at critical moments
when customers and partners choose between your company - or the
competition.
You've seen those big, heavy analyst reports that take months to complete
and cost your company thousands of dollars? They're fine for determining
market size or future market potential, but can you honestly say that
these kinds of reports are directly responsible for helping your
salespeople win sales? Or helping your business development executives
cement strategic partnership deals?
CCI Gets Everyone on the Same Page
It's hard to depend on overburdened managers in the organization to
execute their functional responsibilities (i.e., product management,
marketing communications or PR), while analyzing and disseminating
competitive information needed by a variety of different internal and
external audiences. So we've designed the EndGame CCI process with a
number of innovative and powerful techniques to keep your key
communicators and strategic decision-makers up-to-date on competitive
activity. EndGame personnel are experts in using unique and creative
technologies such as Web Conferencing to disseminate quality intelligence
to groups of employees, wherever they are in the world. And we've
pioneered advanced research techniques to capture vital competitive
information from both internal and external sources, which becomes an
integral part of the CCI framework. In addition, EndGame’s FrontLine
CI™, a key component of the CCI process, gets everyone
communicating your company's position in a consistent manner by supplying
your sales and marketing personnel with calculated talking points on how to
best respond when presented with competitive issues by customers,
prospects, the press and analysts.
How are Companies benefiting from
Continuous Competitive Intelligence™?
Corporate Direction and Strategy
Targeted reports about high level activity in the
market such as competitor's partners, acquisitions and new product lines
can influence decisions regarding company strategy and direction.
EndGame considers this level of competitive intelligence extremely
important and strives to minimize turnaround time by offering quick data
to key contacts, followed by further investigation and calculated
analysis.
Sales Force Empowerment
EndGame works with marketing and sales teams to assure
that information is available in a concise and consistent manner to
sales professionals. EndGame is unique in leveraging CI, already
created, to empower sales teams with tools to respond to competitive
challenges, thus increasing sales and revenue. EndGame implements a
variety of programs that have direct, trackable impact on sales revenue.
Product Development:
Knowing what products are already in the market and
what competitors plan to do (and why) is an integral part of making
product adjustments or creating new products. This is especially true in
the internet and software industries, as new companies and emerging
technologies attempt to grab market share. Relevant and timely
Competitive Intelligence, accompanied with user research, is imperative
to make these adjustments and come out a market leader.
Market Positioning and Strategy
EndGame provides ongoing monitoring of markets,
including competitive products, pricing and distribution mechanisms.
This continuous CI flow helps marketing stay one step ahead of the
competition by anticipating competitor's moves. This information is
especially vital in the fast-paced worlds of internet and software
development.
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